With Google Adwords, your ads can appear in the Google search results and on Google partner sites.
When someone performs a Google search, your business can show up in the results. We compile a list of highly targeted keywords (what potential customers search) and determine the bid for each keyword.
Google works like an auction. We set a bid for each keyword, then based on our bid, ad relevance and quality score, Google decides where your ad appears in search results. We optimize your campaigns to achieve the highest position at optimal prices. Google charges you for each person that clicks on an ad and you can see what keywords/ads are giving you the most clicks in your Adwords dashboard. Additionally, you can see click through rate, average position and quality score (how relevant your ad is to people searching for that keyword). You will always be in control of how much you are spending and have direct access to your Google Adwords account.
We also optimize campaigns by introducing bid adjustments. This means we bid more on keywords that have a lower cost and less on keywords that have a higher cost. We also optimize campaigns based on demographics, location and ad types.
Here are some of the many ways that Google Adwords can be of value for your business
Book more calls by using a call extension.
Instead of putting your phone number in the ad, add a call extension so the user can click directly on your phone number to call your business.
Drive sales on your website.
We install Adwords conversion tracking,so we can track any purchases or leads that come from someone who clicked on on of your ads
Retarget previous website visitors with display ads that appear on the Google partner sites. These are a great way to re-engage with website visitors and increase your visibility.
Journey Digital Group provides digital marketing services to small businesses. We are your marketing partner throughout the entire customer journey. Based out of Raleigh, NC, we serve local businesses throughout the United States. Contact us for your Video Advertising, Facebook Advertising, or PPC Advertising needs.
Phone: (919) 241-3217
Journey Digital Group provides digital marketing services to small businesses. We are your marketing partner throughout the entire customer journey. We serve local businesses in and around the Clayton, NC area. Contact us for your Video Advertising, Facebook Advertising, or PPC Advertising needs.
Phone: (919) 241-3217