If you manage a business page on Facebook, you have probably gotten a notification saying ‘Boost this post for $3 to reach 1,000 people’.

Many business owners will pay 3 or 5 dollars to try to reach more people. The problem is that this often doesn’t translate into more sales and there is no way to track the long term effects of boosting a post. With Facebook ads you can not only reach more people, but optimize for other results such as purchases, sign-ups, engagement and more.

Here are four reasons why boosting a post on Facebook may not be the best option for you.
Boosted posts on Facebook have limited targeting options compared to Facebook ads.
Boosted posts on Facebook only have 2 objectives: website visits and engagement. With Facebook ads you can choose from the following objectives: brand awareness, reach, traffic, engagement, app installs, video views, lead generation, messages, event responses, conversions, product catalog sales, store visits and more.
Boosted posts can only appear on the Facebook newsfeed. With Facebook ads, you can reach people through Facebook on the newsfeed, audience network, messenger, videos, instagram and more.
Facebook ads have more complex posts types such as carousel ads, slideshow ads, canvas ads. You can also add a call to action button to your ad such as ‘Learn More’ or ‘Shop Now’. Ads with a CTA button have a higher clickthrough rate and conversion rate when compared to ads without a CTA button.

Boosting a post on Facebook is great if you want to get in front of more people, but creating an ad on Facebook is the better option if your goals are to get more leads & sales and be able to extensively track results.

To learn more about Facebook ads and how they can work for your business, click here: Facebook Advertising

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Journey Digital Group provides digital marketing services to small businesses. We are your marketing partner throughout the entire customer journey. Based out of Raleigh, NC, we serve local businesses throughout the United States. Contact us for your Video Advertising, Facebook Advertising, or PPC  Advertising needs.

Phone: (919) 241-3217

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Journey Digital Group provides digital marketing services to small businesses. We are your marketing partner throughout the entire customer journey. We serve local businesses in and around the Clayton, NC area. Contact us for your Video Advertising, Facebook Advertising, or PPC  Advertising needs.

Phone: (919) 241-3217

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