Have you seen an ad while scrolling through Facebook? Facebook has an incredible advertising platform with numerous targeting options and powerful analytics.
Facebook great because you can target people who may not have found your business otherwise. What do I mean by this? With Google ads, someone is actively searching for something. You take those keywords and use those to target. For example, if you are a boutique owner, you may target people who search ‘women’s clothing stores’ on Google in a certain radius around your business.
With Facebook advertising, you do not have to wait for someone to find you. You can target ‘fashion clothing’ as an interest on Facebook and people within a certain distance from your business. Facebook will then show your ad to people who are interested in fashion clothing (based on their Facebook activity).
Facebook advertising gets you out in front of potential customers first. Do you see how powerful this is?!
Next, we will talk about 3 crucial things that make Facebook ads a powerful marketing tool: the Facebook pixel, how Facebook’s auction works and the conversion window.
The Facebook Pixel
Another powerful thing about Facebook advertising is the Facebook pixel. The Facebook pixel tracks someone’s activity on your website. The Facebook pixel can differentiate between visits to different website pages, when someone becomes a lead or customer and more.=
You can optimize your campaigns using the Facebook pixel. For example, you can optimize a conversion campaign using the purchase pixel. The pixel has a profile of all the people who have purchased and will try to find people who are most likely to purchase based on the information it has.
The Facebook Auction
Facebook decides what ads to show based on an auction. This is not the type of auction where you can just throw more money at it and when. Instead, the auction is based on your bid, the relevance of your ad, how likely someone is to engage with your ad. There are different bidding types and we will determine the best one for your campaign.
Facebook’s Conversion Window
Another powerful aspect of Facebook advertising is the conversion window. The conversion window is the period of time that Facebook will track if someone clicked on your ad, then converted. You can choose to optimize for different types of conversions, such as leads, add to cart and purchases. For example, if you are optimizing for purchases and your conversion window is 30 days, we will be able to see when someone purchases after they click your ad if it is within 30 days. This is extremely powerful, as we can track your advertising dollars and see the return on ad spend. This also allows us to further optimize and scale your campaign to receive more conversions.
Do you want to know how Facebook advertising can work for your business? Contact us now to set up a free consultation call.
Journey Digital Group provides digital marketing services to small businesses. We are your marketing partner throughout the entire customer journey. Based out of Raleigh, NC, we serve local businesses throughout the United States. Contact us for your Video Advertising, Facebook Advertising, or PPC Advertising needs.
Phone: (919) 241-3217
Journey Digital Group provides digital marketing services to small businesses. We are your marketing partner throughout the entire customer journey. We serve local businesses in and around the Clayton, NC area. Contact us for your Video Advertising, Facebook Advertising, or PPC Advertising needs.
Phone: (919) 241-3217