Send a welcome email immediately after someone joins your mailing list.

Email automation is one of the most valuable things that you can implement into your business. You can send emails automatically when someone first joins your mailing list or based on their activity (i.e. which emails they did and did not open). This allows you to customize the email content that you send each person. Furthermore, automating this process will save a lot of time.

In this post, we are walking you through the steps on how to automate your welcome email message using MailChimp, a free email marketing tool.

1. Create a list to hold your mailing list subscribers.

You can create separate lists for people who opt-in to different lead magnets or by interest in different parts of your business. For example, a realtor would create different lists for buyers and sellers. For further segmentation, you can create lists by locations of interest.

Step 1A

Step 1B

2. Create the welcome series of emails that someone will receive when they join your list.

You can send out one initial email and follow up emails if you desire.

Step 2A

Step 2B

Step 2C

Step 2D

Step 2E

Edit the trigger so that the first email is sent immediately after someone subscribes. Click the ‘Design Email’ button to create your welcome email. Finally, publish your workflow.

This short example is meant to show you how to get started with email automation. However, you can create more advanced email automation sequences based on how your email subscribers interact with your emails.

Contact us today to automate your email marketing. You will be able to deliver customized content based on the user’s activity, ensure user satisfaction and drive sales for your business.

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Journey Digital Group provides digital marketing services to small businesses. We are your marketing partner throughout the entire customer journey. Based out of Raleigh, NC, we serve local businesses throughout the United States. Contact us for your Video Advertising, Facebook Advertising, or PPC  Advertising needs.

Phone: (919) 241-3217

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Journey Digital Group provides digital marketing services to small businesses. We are your marketing partner throughout the entire customer journey. We serve local businesses in and around the Clayton, NC area. Contact us for your Video Advertising, Facebook Advertising, or PPC  Advertising needs.

Phone: (919) 241-3217

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