By having a customer avatar, you can anticipate what your customers need because you understand them so well. When you create content with your customer avatar in mind, you attract your ideal clients and provide immense value to them.

Furthermore, you won’t waste time with people who aren’t a good fit for your business. A well developed customer avatar will help you get more qualified leads and increased conversions.

The customer avatar should tell a story about who your ideal customer is. You may have several avatars for different segments of your business. For example, a real estate agent will want to create a customer avatar for a person looking to buy a home versus a person looking to sell their home. To break it down even more, you can segment by location, first time buyers and more.

Example Customer Avatar 

Here is an example of a customer avatar. The business in this example sells items you need for DIY home decor projects Their goal is to provide the tools and inspiration for home decor projects. Their ideal customer is already interested in DIY home decor projects but struggle to find things within their budget and the time to finish a project. Below is a general customer avatar. For your own customer avatar, you will want to be as detailed as possible! You want your customer avatar to tell a story about who your customer is, their biggest pain points and how your business can solve them.

Customer Avatar Example: “Crafty Cathy”

Age: Between 35 and 55

Gender: Female

Interests: DIY, home improvement, knitting, cooking

Locations: Within a 15 mile radius of medium sized cities in NC

Home Type: Likely owns their own home with a minimum value of $200,000

Relationship Status: Married

Education: Some college or a 4 year degree

Household Income: Between $60,000 and $80,000

Occupation: Stay at home mom

Technology: Smartphone and tablet owner

Likes: Spending time with family and friends, entertaining, decorating

Biggest Pain Points: Finding affordable decorating options, finding projects that are not time consuming, completing a DIY project

Find information on your ideal customer/current customer base by:
Researching online (current trends and statistics for your niche)
Looking at audience statistics in Google Analytics
Looking at follower demographics for social media platforms (Facebook, Instagram, Twitter, Pinterest, YouTube, etc.)
Download the free customer avatar worksheet by clicking the button below.