Who doesn’t want their social media profiles to be full of amazing posts that provide value to their target audience? We know how complicated and daunting content creation can be, so we are breaking it down into 4 steps.
Step 1: Create a basic framework.
Choose a theme for each day of the week. For example, Monday can be motivational Monday where you’ll post a motivational quote, your goals for the week, etc. Assign a theme for the rest of the days of the week. This framework will help you stay consistent with your postings and never run out of ideas because you have a broad idea of what you should be posting. Don’t worry about strictly following this framework. The framework is meant to help you get organized and give you a place to start with content creation.
Step 2: Plan out announcements such as events, sales, etc.
Plan out any important announcements that need to be included in your posts for the next month, or the very least the next 2 weeks. This includes things like upcoming events, product launches, and sales. By creating this list before creating your content, you will be less likely to forget to post important information.
Step 3: Plan out and create content for the next 2 weeks.
Using your framework and important announcements list, create a post for the next 2 weeks (Monday-Friday). Gather pictures and videos that you want to use and write out a caption for each post. Be sure to include a call to action in each post. A call to action is something you want the person reading the post to do after seeing your post. Examples are read more here: [link to blog post], watch the video now [link to video], comment below your favorite [insert topic] and like this post if you [insert topic].
Step 4: Post your content and monitor performance.
You can use platforms such as Hootsuite and Buffer to schedule your content in advance. Monthly, you should look at the analytics for each social platform you are on. Look at key metrics such as engagement rate, follower growth and the number of people who have seen your posts. Use the analytics to determine which posts have the most engagement. Then you can create more content like the posts with the higher engagement.
Here is an example of steps 1-3 for a fictional beauty subscription box business.
Step 1: Create your framework.
Monday-Motivational quote or goal setting
Tuesday-Self care tip
Wednesday-Women Crush Wednesday (WCW) make up edition
Thursday-Tutorial using box products
Friday-Lifestyle (fashion, home, etc.)
Step 2: Important announcements
Subscription box orders are due on Thursday.
Step 3: Create the content (1 week shown for example purposes).
Take a few minutes today to write down 3 things you are grateful for. Share one of those things in the comments below. We’re grateful for all of you in the XYZ community! #gratitude #thankful #mondayfeels
A nice cup of tea is the perfect way to unwind after a long day. What is your favorite way to relax at the end of the day?
Photo: Jonas Svidras @ STEP.CAMERA
How gorgeous is Sarah (tag Sarah) using products from last month’s Spooktober box??! If you want to get this month’s box, make sure you order by tomorrow at 11:59 PM EST. If you love highlighters and bronzers, you won’t want to miss out on this box! Go here to get the details on this month’s box and to reserve one for yourself: [insert link]
[insert tutorial clip]
Do you have beauty products sitting on the shelf because you don’t know how to apply them correctly? Have you tried following tutorials but just end up frustrated because they don’t go over the basics? We’re here to help! We include detailed tutorials using each box’s contents with each subscription box purchase. Watch a sneak peek of this month’s tutorial that all subscribers receive with their boxes here [insert link]
We don’t just love make-up around here but also home decor. It is fun to express yourself whether that’s through makeup or your own space. How do you like to express your creativity?
As you can see in this example, we followed the basic framework while also incorporating important deadlines.
Journey Digital Group provides digital marketing services to small businesses. We are your marketing partner throughout the entire customer journey. Based out of Raleigh, NC, we serve local businesses throughout the United States. Contact us for your Video Advertising, Facebook Advertising, or PPC Advertising needs.
Phone: (919) 241-3217
Journey Digital Group provides digital marketing services to small businesses. We are your marketing partner throughout the entire customer journey. We serve local businesses in and around the Clayton, NC area. Contact us for your Video Advertising, Facebook Advertising, or PPC Advertising needs.
Phone: (919) 241-3217