A lead magnet is a piece of content the user receives in exchange for them giving you their contact information.

Lead magnets are a great way to build a list of qualified leads. By creating lead magnets for different services or products your business offers, you can send personalized content that the user wants. For example, if you create a lead magnet targeting people who want to buy a home, the only content you should send out is information around that topic. By segmenting your email lists and creating lead magnets around one topic, you can create a personalized experience. This process will increase your conversion and engagement rates.

Here are 4 key components of a lead magnet your customers will love:
1-It needs to be specific.

The lead magnet should solve one problem only. It is not the time to solve 5 different problems your customer may have. Keep it simple!

For example, instead of having a guide about facials and massages, create separate 2 guides. When a potential customer signs up to receive one of the guides, you will have a mailing list for each guide. This allows you to send out customized messages based on what the user is interested in.

Taking it a step further, each guide will be about how to determine that right type of facial or massage. The problem you are solving is how to choose the right service based on the user’s needs. It can be overwhelming, if you have never had a massage and facial done before and you have to choose which type to get. With this type of lead magnet, you can recommend different services based on age, skin condition, physical ailments and more. Potential customers will feel more informed as to what they need and more likely to book a service. In this example, you have created trust and authority with your potential customers.

2-It should provide immediate gratification.

When someone opens up your lead magnet, it should quickly get to the point and deliver the information promised. You do not want to create a 30 page checklist because users will not consume all of the content, especially if it is their first contact with your business. You want your lead magnet to be quick to consume and solve the problem that you stated you would. For example, if your lead magnet is supposed to help the user decide what type of facial would be best, do not talk about skincare or anything else. Your lead magnet should contain the content promised and only this content. 

3 -The lead magnet should not just solve the problem that the user is having but set them up to potentially become a customer.

The problem your lead magnet solves should be a part of the bigger problem aka the pain point the user is experiencing. Your business should provide the solution to the pain point.

For example, you are targeting people want to do not have time to exercise. They recognize the value of physical activity, but they haven’t found anything that fits into their schedule. They only have a small window to get a workout out in, but between the job and their family, they just can’t seem to find the time to regularly go to their local gym due to long travel time.

In this example, the lead magnet would be a free 20 minute workout video that they can access from any device. This video will allow them to get in a quick workout from the comfort of their home eliminating the time to travel to and from the gym. This lead magnet solves a small part of the pain point this person is experiencing. They cannot use this one video forever, so this is where you come in with a paid offer that will solve their pain point. For example, an 8 week workout video series with email support. Through this example, you can see how your free lead magnets should set someone up to become a customer. 

4-The lead magnet should provide massive value.

Now is not the time to give out basic, generic information. Your lead magnet should be something that normally would not be free. In turn, the user is receiving valuable information that they would have paid for, therefore you are showing the high quality experience they would get as a customer. In addition, you establish yourself as an authority figure and build trust. A potential customer will think if they provide this amazing content for free, how great must their actual offerings be!

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Journey Digital Group provides digital marketing services to small businesses. We are your marketing partner throughout the entire customer journey. Based out of Raleigh, NC, we serve local businesses throughout the United States. Contact us for your Video Advertising, Facebook Advertising, or PPC  Advertising needs.

Phone: (919) 241-3217

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Journey Digital Group provides digital marketing services to small businesses. We are your marketing partner throughout the entire customer journey. We serve local businesses in and around the Clayton, NC area. Contact us for your Video Advertising, Facebook Advertising, or PPC  Advertising needs.

Phone: (919) 241-3217

© All rights reserved Journey Digital Group, LLC 2020

A lead magnet is a piece of content the user receives in exchange for them giving you their contact information.

Lead magnets are a great way to build a list of qualified leads. By creating lead magnets for different services or products your business offers, you can send personalized content that the user wants. For example, if you create a lead magnet targeting people who want to buy a home, the only content you should send out is information around that topic. By segmenting your email lists and creating lead magnets around one topic, you can create a personalized experience. This process will increase your conversion and engagement rates.

Here are 4 key components of a lead magnet your customers will love:

1-It needs to be specific.

The lead magnet should solve one problem only. It is not the time to solve 5 different problems your customer may have. Keep it simple!

For example, instead of having a guide about facials and massages, create separate 2 guides. When a potential customer signs up to receive one of the guides, you will have a mailing list for each guide. This allows you to send out customized messages based on what the user is interested in.

Taking it a step further, each guide will be about how to determine that right type of facial or massage. The problem you are solving is how to choose the right service based on the user’s needs. It can be overwhelming, if you have never had a massage and facial done before and you have to choose which type to get. With this type of lead magnet, you can recommend different services based on age, skin condition, physical ailments and more. Potential customers will feel more informed as to what they need and more likely to book a service. In this example, you have created trust and authority with your potential customers.

2-It should provide immediate gratification.

When someone opens up your lead magnet, it should quickly get to the point and deliver the information promised. You do not want to create a 30 page checklist because users will not consume all of the content, especially if it is their first contact with your business. You want your lead magnet to be quick to consume and solve the problem that you stated you would. For example, if your lead magnet is supposed to help the user decide what type of facial would be best, do not talk about skincare or anything else. Your lead magnet should contain the content promised and only this content. 

 

3 -The lead magnet should not just solve the problem that the user is having but set them up to potentially become a customer.

The problem your lead magnet solves should be a part of the bigger problem aka the pain point the user is experiencing. Your business should provide the solution to the pain point.

For example, you are targeting people want to do not have time to exercise. They recognize the value of physical activity, but they haven’t found anything that fits into their schedule. They only have a small window to get a workout out in, but between the job and their family, they just can’t seem to find the time to regularly go to their local gym due to long travel time.

In this example, the lead magnet would be a free 20 minute workout video that they can access from any device. This video will allow them to get in a quick workout from the comfort of their home eliminating the time to travel to and from the gym. This lead magnet solves a small part of the pain point this person is experiencing. They cannot use this one video forever, so this is where you come in with a paid offer that will solve their pain point. For example, an 8 week workout video series with email support. Through this example, you can see how your free lead magnets should set someone up to become a customer. 

 

4-The lead magnet should provide massive value.

Now is not the time to give out basic, generic information. Your lead magnet should be something that normally would not be free. In turn, the user is receiving valuable information that they would have paid for, therefore you are showing the high quality experience they would get as a customer. In addition, you establish yourself as an authority figure and build trust. A potential customer will think if they provide this amazing content for free, how great must their actual offerings be!

Do you need assistance in creating amazing lead magnets that your potential customers will love? Click the button below to set up a free consultation call.

Book your free consultation now!




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