Holiday Marketing Do’s
Make this year your best holiday season yet with this holiday marketing tracking template. First, you should decide which promotions you will run for each holiday. This includes promotion details, as well as how people will find out.
1-Do Know Your Target Audience
The more you know about your target audience, the more successful your holiday promotions will be. You want your customer avatar to tell a story about who your customer is, their biggest pain points and how your business can solve them. Customer Avatar Blog Post
2- Do Make Specific Landing Pages
A landing page is a single page on your website that serves one purpose, such as getting someone to sign up for your mailing list. Create a landing page for each promotion and/or holiday. Make sure this page is mobile friendly and the sign-up form works. Also, add Google Analytics to each page as well as any other tracking codes.
Landing Page Basics Blog Post
Mobile Friendly Test
3- Do Follow Up Fast
Follow up fast when you receive new leads or gain a new customer. Our clients have access to a software that automatically sends new leads by email/text. Contact us for more information.
Automate your email workflow. Schedule welcome emails and follow up sequences based on user activity.
Email Automation for Beginners Blog Post
4- Do A Remarketing Campaign
When you have proper tracking in place, you can retarget people who visited the offer page and did not buy and/or sign-up. This is one of the most cost effective ways to gain new customers.
Customers who see retargeted ads are 70% more likely to convert on your website. Only 8% of customers who are not retargeted come back to convert. When you retarget ads to these customers, the conversion rate goes up to 26%.
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Journey Digital Group provides digital marketing services to small businesses. We are your marketing partner throughout the entire customer journey. Based out of Raleigh, NC, we serve local businesses throughout the United States. Contact us for your Video Advertising, Facebook Advertising, or PPC Advertising needs.
Phone: (919) 241-3217
Journey Digital Group provides digital marketing services to small businesses. We are your marketing partner throughout the entire customer journey. We serve local businesses in and around the Clayton, NC area. Contact us for your Video Advertising, Facebook Advertising, or PPC Advertising needs.
Phone: (919) 241-3217