Make sure your business and website are optimized to be found on search engines such as Google.
In today’s blog post, we will be talking about one quick SEO hack: your Google My Business Page.
Your Google business profile is often someone’s first introduction to your business on Google. It is important that you claim your Google My Business profile and keep the profile up to date. By claiming your profile, you can ensure that the information is correct and optimize your profile to appeal to potential customers. You can also respond to reviews, see how people are finding you on Google and more.
Additional features unlocked when you claim your Google My Business profile
Insights: See how users are interacting with your profile. You will be able to view data on review clicks, direction clicks, call clicks and more. In addition, you can view the locations of the people requesting directions to your business. This insight will help refine your target audience and your overall marketing strategy.
Posts: Post updates via your Google My Business profile. If you have an ongoing special you want users searching for your business to see, you can add it to your profile.
This is just a snippet of how valuable claiming and optimizing your Google My Business profile is.
Here is a picture of a claimed and fully optimized profile.
What to update in your Google My Business profile
Check that your business name, category, address, phone number and business hours are up to date. Also, update your description and add photos to your profile. You will also want to make sure you do not have any duplicate pages. Duplicate pages may occur if you changed your business name or location and created a new profile. Delete any duplicate/old listings.